At the age of 19, Jeff Veliquette founded Jeff’s Landscape Maintenance. Starting out with only a few maintenance accounts, it soon blossomed into a full time job. Four years later he purchased 2 small landscape companies and soon changed the company’s name to California Creations. Over the next decade, California Creations experienced steady growth while Jeff learned the many facets of building a company.

In 2006, after 13 successful years of doing business under the banner of California Creations, Jeff felt that his company needed a more clear and purposeful vision. Reading the book On Purpose Business, by Kevin W. McCarthy, planted the seed of change in his mind. Jeff realized he possessed a true passion for enhancing the lives of his clients through a unique approach to landscaping that combined personal communication, quality service and striking design. The resulting organizational shift gave birth to Lifescape Custom Landscaping, Inc. Today, the company’s inviting and engaging designs are on view at many of the premier luxury and custom homes throughout the San Francisco Bay area.